MarUP: AdWords

แสดงบทความที่มีป้ายกำกับ AdWords แสดงบทความทั้งหมด

วันอาทิตย์ที่ 26 มิถุนายน พ.ศ. 2559

Q	A
Video ads can run on	YouTube and video partner sites and apps
Video ads can appear on	“All the listed answer are correct
To run a Trueview video ad , The video must be uploaded to	Youtube , with privacy settings as ‘Public’ or ‘Unlisted’
Trueview campaigns can help advertisers optimize for	Views and engagements
Trueview video campaigns can include	Video upload directly on Youtube
What’s the maximum number of targeting group you can create a video campaign?	10 targeting groups
what’s needed for an advertising to set up a video ad campaign?	A Youtube video
What cannot be included in Trueview video ad?	Telegram paper
Video advertising on Youtube lets you	Use free video analytics
What’s the maximum length a Trueview video ad can be :	There isn’a time limit
On average , how long does it take for a video ad to get approved	1 business day
Which and an advertiser include in a Trueview video ad to increase interactivity?	A card

Trueview in-steam ads and in-display ads appear,respectively	Before video and as clickable thumbnails
Trueview in-steam ads can appear on	Youtube watch pages
What are best practices for creating a trueview in-steam ad?	Put important message earlier , clear step for customer , add CTA overlay (All the listed answers are correct)
A Trueview in-steam ad view is counted when a viewer	Engages with the ad , for example , by click a call-to-action
Which is a best practice for a successful TrueView in-stream ad?	Include a strong call-to-action so the viewer knows what to do
viewer can skip watching a TrueView in-stream ad after:	5 seconds
How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?	creating an AdWords conversion tracking code

A client who wants to advertise before, during or after popular videos on the Display Network should:	create a video ad campaign
TrueView in-stream ads and in-display ads appear, respectively	before videos and as clickable thumbnails
TrueView in-display ads run on:	YouTube videos and search results and the Display Network
TrueView in-display video ad needs to be	There isn't a time limit
If someone clicks a TrueView in-display ad, where do they land?	The video on the YouTube watch page or advertiser's channel

Which of these can be created to run on the Display Network?	Lightbox ads and TrueView in-display ads
If your client wants to pay only when someone views an ad, you should use:	TrueView in-stream ads
An advertiser is charged for viewing a TrueView in-display ad when someone:	clicks and views the first frame of the ad
If your client wants a specific reach for a specific price on YouTube, you should use:	reservation buying
How does the amount of time that people spent watching video on the Internet grow from late 2013 to late 2014?	38.50%
An advertiser can:	optimize remarketing by raising bids on topics or channels that generate the greatest ad response
What percentage of video views on YouTube come from mobile devices?	More than 50%
What is the best way to reserve ads?	Creating reservation campaign in Adwords.
Which of these formats can be booked cross-screen (mobile and desktop)?	Video Mastheads
With a masthead ad , an advertiser can reserve	The youtube homepage
The most effective way to control the number of times someone sees an ad is by:	Setting a frequency cap
With YouTube Analytics, you can track metrics on:	playback locations
Which can be done in YouTube Analytics?	Check engagement reports
You can see average video-view duration metrics in:	the "Audience retention" tab in YouTube Analytics

The standard companion banner size for TrueView in-stream ads on YouTube is:	300x60
which TrueView format(s) can an advertiser use a companion banner?	All of the listed answers are incorrect
Video remarketing is a way to optimize:	conversions
The initial remarketing list size for video campaigns includes users from the past:	30 days
Which of these remarketing lists can be used for a video campaign?	People who watched certain videos on the advertiser's YouTube channel
When is someone added to an advertiser's video remarketing list?	When she views the ad
People are added to an advertiser's video remarketing list when they:	watch, comment on, like, or share a advertiser's YouTube video
An advertiser can use a remarketing tag to target people who've:	subscribed to or unsubcribed from her YouTube channel
With a Masthead ad, an advertiser can reserve:	The YouTube homepage
What is Masthead billing based on?	A flat daily fee
What are the targeting options for Mastheads?	Visitors to the YouTube homepage in a targeted country
Which devices can an advertiser target with a mobile video	Both mobile and tablet
A video targeting group	Mixe and match targeting setting for the best exposure
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:	only when targeted topics and affinity audiences match
Which is true when create a target group for a video campaign?	You can see estimate for views and average CPV values
Which targeting methods can be used with TrueView ads?	All of the listed answers are correct
What’s the effective way when set a target group for video ads?	Target into a small demongraphic group , topics , and interests.
What’s the maximum number of targeting group you can create a video campaign?	10 targeting groups

Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?	View rate, cost-per-view (CPV) and follow-on views
Which ad rotation option can't used for video campaigns?	Optimize for clicks
Why do we need to measure average view frequency?	Because it shows how the viewers engage with the ad.
What does average view frequency measure?	The average number of times people have viewed the ad
Frequency capping counts include:	only impressions that were viewable
What's the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?	0.09
How can an advertiser calculate the view rate of a video campaign?	By dividing the number of views by the number of impressions
You can use managed placement for in-stream ad in which example?	All of the listed answers are correct
By linking a youtube account to an adwords account, you can	All of the listed answers are correct
Linking a YouTube channel to a Google+ page lets you:	manage one channel from one Google account and let multiple people manage a channel
What do earned actions measure?	Earned views, earned comments and earned likes
Where would a call-to-action (CTA) overlay show?	All of the listed answers are correct
Call-to-action (CTA) overlays are compatible with:	any TrueView ad format
What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?	The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding
Which is a tip for optimizing a TrueView video for viewer engagement?	Add a call-to-action overlay
How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?	By creating an AdWords conversion tracking code

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วันอาทิตย์ที่ 26 มิถุนายน พ.ศ. 2559

AdWords Video Advertising Certification Questions and Answers

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